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HOME OF THE FORMULA FACTORY SHOWROOM

All About Batteries

Battery service is something that is commonly forgotten about. Batteries are the heart of your boat. Without them, there is no power to start the engines, operate the bilge pumps, or keep the beer cold in the fridge! Having the right type of battery and keeping it in...

Expert Service Advice? Stop it!

When was the last time you were on the dock and heard: “Hey, my buddy who knows engines told me…” How about the last time you were searching Facebook or YouTube so you could resolve an issue on your boat? For many of you, it’s far too recent, and certainly far too...

We’re Expanding Our Team to Serve You

Chicago boaters have had a very warm season with tons of great boating! As calls for service in the harbor flooded our phone lines this year, it was plain and clear that we needed to expand our Service Team to meet demand and respond more quickly. We are pleased to...

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